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SERVICES

Thoughtful hair care starts here. I focus on long-term hair and scalp health, clean products, and realistic maintenance plans. 
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Your scalp is living skin, and when it's balanced, nourished, and supported, your hair responds with better growth and overall quality. This is the ideal foundation for healthy hair.

Healthy Hair Starts Here

Scalp Detox

$39

A gentle, refreshing steam treatment designed to remove buildup and restore balance. Using a deep conditioner for the ends with steam and red light therapy, this express service helps maintain a healthy, balanced scalp while nourishing the mid-lenghts and ends. Includes a blow dry. Add on service price - $25

Botanical Scalp Renewal

$65

A condensed head-spa inspired experience featuring a scalp treatment, extended scalp massage, and steam therapy. Performed at the shampoo bowl, this service promotes scalp health and relaxation while offering a taste of the full head spa experience. Includes blow dry. Full head spa menu launching soon!

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Color & Highlighting

Root Retouch 

$69

A root touch up is designed for guests needing coverage on 2 inches of regrowth or less. This service is for solid color applications only and does not include foils. If you are blonde and looking for a highlighted root touch up, please book a highlighting service instead. Includes a blow dry finish.

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Toner/Gloss

$59

A gloss or a toner is great for anyone that's looking to great rid of brassy tones or it can be done with a clear gloss that doesn't alter the color of your current hair, it only adds shine and softness; sometimes guests aren't looking for a drastic change, they just want to get rid of the dullness! Includes a blow dry style.

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All Over Color

$89

This service consists of one solid color (no foils) from roots to ends. This is for anyone wanting to darken or freshen up their current color. Includes a blow dry style.

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Mini Highlight

$79

This service is for those blondes that need a quick refresh in between services or anyone who's wanting a pop of brightness around the face while staying low maintenance. It's anywhere from 10-15 foils around the face with a toner and a blow dry style.

Partial Highlight 

$99

This service includes a partial foil of your choice of either highlights or lowlights. If you'd like both highlights and lowlights, a second color can be added for an additional $15. A partial foil covers the crown area and sides of the head and includes toner and a blow dry style.  Full highlight option available (includes bottom) ~ $129

Root Retouch + Partial Highlight

$159

This is for guests seeking to cover up 2 inches of outgrowth or less with a solid color and add a partial foil of highlights or lowlights. You can choose to do both highlights and lowlights for an additional $15 for the second color. The partial will consists of the crown, sides, and includes a toner and blow dry style. Roots + Full Highlight option available ~ $179

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Full Balayage

$179

A balayage is not the traditional "highlighted" look. It is for clients who want more of a natural, lived in look that will grow out very soft with minimal maintenance. This service includes a toner and a blow dry style. Partial balayage option available~$139

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All color services are priced with a standard product allowance, typically enough for most guests. For guests who require extra product, it is charged at $15 per oz. Most commonly, there is 1-2 extra ounces that could be used but rarely is it more than that (unless there is extreme thickness/length)! This will be discussed in your color consult, whether I think we will need extra color, ect. Any adjustments to pricing will be assessed and confirmed in the consultation. 

Refresh, Restore, & Style

Signature Haircut 

$39

A personalized haircut experience with a focus on healthy hair and scalp care. Includes a relaxing shampoo service, scalp massage, customized cut, and blow dry style. Clipper cut option available ~ $29 Add steam + red light session for $25

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Classic Clipper Cut

$29

A customized short haircut done with clippers on the sides and scissors on the top to blend. Includes a relaxing shampoo and scalp massage.

Formal Style

Bridal Style

$100

Any up-do style for special occasions like wedding parties, events, photo-shoots, parties, or prom. Please be sure to prep your hair with mousse or any styling products for extra hold and have your hair 100% dry.  Formal styles for anyone 5 and under ~ $75

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$135

This service is for my brides wanting a flawless, long-lasting wedding day style tailored to their vision.  Click here to learn more about bridal:

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Call or Text (712) 541-7282

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1533 14th St. Suite 203

Rock Valley, IA 51247

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Hair Virtue is a second-floor salon loft. Guests will need to use a flight of stairs to enter. A chair lift is available for accessibility, though the building does not have an elevator.

Hours:

Mon, Tues, Thurs 10-6

Wed 4:30-8

Sat 11-2 (limited availability)

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