About Me
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So Glad You're Here
Welcome to my business! I'm Jackie, and after 11 rewarding years in Sioux Falls, I felt called to create something of my very own-Hair Virtue Salon. Opened in July 2025, my salon is located on the upper level inside one of Rock Valley's historic buildings dating back to the 1800's. The character of the space perfectly compliments my vision for a calm, private, and holistic salon experience using low-tox products and hair color. Being closer to home has brought so much peace and balance to both my family and my work.
My Background and What I Do
With over 16 years of experience, I have developed a deep passion for hairstyling that continues to inspire me every day. My background as a Matrix educator has enriched my color knowledge, allowing me to master highlighting, dimensional colors, grey coverage, and bridal styling. I am committed to learning and innovation, ensuring that every visit is fresh, exciting, and tailored to your unique needs.
Elevating Beauty Through Cleaner Choices
Back in 2017, I started doing research on ingredients-not just our food but also in the products we use in our every day life. It was very shocking to me to learn that a lot of these ingredients are toxins and endocrine distrubtors! Little by little, I started swapping out everything for "cleaner" options and I did this with my salon as well. I know that with this-it's not easy to eliminate all the bad-but I do my very best to do my own research and and choose the better option. As a stylist, it's important to me to minimalize my exposer, not just for my own well-being but also for my clients!
